EDATA’s Trading Platform
Case Study: Dlala Holding-Qatar

It’s with no doubt that the introduction of online systems to the stock brokerage industry had a general influence on investors and the rest of market players including brokerage firms.

Before its actual inception, EDATA’s board of directors has drawn clear guidelines of the company’s vision; the visionaries have outlined some of the points as:

1. EDATA’s relationship with its clients is not based on the generic selling techniques , and it doesn’t end when a sale is made, that is seen as a beginning of a long term relationship.
2. Clients should experience clear and obvious benefits upon using EDATA’s platforms.
3. Short term benefits should include flexibility of testing, deployment, solving any technical and business problems resulting of legacy system and immediate improvements in communication techniques, change request aches and lost revenue hurdles.
4. Mid and long term benefits in the form of increased employee throughput, bigger market share, and decreased administrative expenses.Dlala holding’s inception in May 2005 presented many challenges; as Dlala had to start operations in the least possible time and gain suitable market share in Doha stock Exchange.

Dlala and EDATA have worked towards working around those challenges and able to suffice Dlala’s demanding requirements and present it from a software perspective as the best brokerage company in the Qatari market.

Dlala was the first company to introduce the online trading service, and in this position Dlala had to strive in order to maintain this position and be worthy of the trust of its clients put in it. Towards this, EDATA’s system was deployed in Dlala’s offices in September of 2006, and preceded by a deployment of the listing system in May of the same year.

To continue on a track of privileged software advances, EDATA and Dlala worked on linking Dlala’s accounts with Qatar National Bank, to be the first Qatari brokerage company to take practical steps in protecting client funds in manner that is fully auditable. On Tuesday. April 10th, 2007, Dlala’s directors and general committee approved 5% cash dividends and summarized Dlala’s strategic plans. Mr. Atiyyeh, chairman of Dlala mentioned how Dlala’ market share was growing month after month.




EDATA’s listing system, customized for Dlala state itself to the test in Alrayyan Bank listing where more than a hundred thousand orders were put in the market in the first day, “A number extremely big at all standards” says Mr. Attiyeh. Selling through sub-brokers was made smoothly through more than 19 broker and bank, and by using EDATA’s system this was made possible without a need for travel of extra cost.

Below diagram shows in a practical manner the growth of Dlala’s brokerage and commission income. Numbers are audited or unaudited statement sheet entries for the first 6 months of the years 2006, 2007 and 2008. A straightforward calculation shows a growth of around 87% for the first half commission income between 2006 and 2007, and a similar percentage for the years 2007 to 2008, which makes up an increase of around 248% between 2006 and 2008.2006 including inception period, for the commission and brokerage income it was only for first halves of the years.




Due to the hard work of Dlala’s team, its board of directors, the hard work and knowledge of EDATA’s team; Dlala continues to be on a success spree. In its latest activities; Dlala has been spreading online trading awareness, and will be commencing with seminars on the merits of online brokerage. This will entice individual investors and people of interest to attend and examine the superior trading platform provided by EDATA.